14 July 2012
Lego (trademarked in capitals as LEGO) is a popular line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. http://www.lego.com
The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, mini-figures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.
Lego began manufacturing interlocking toy bricks in 1949.
In the years since, a global Lego subculture has developed, supporting movies, games, competitions, and five themed amusement parks.
The Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932.
In 1934, his company came to be called "Lego", from the Danish phrase leg godt, which means "play well".