Velcro

Here's another generic trademark post. Did you realize that it was back in 1958 that Velcro was patented? It was invented by George de Mestral, an electrical engineer from Switzerland who applied for his first patent when he was 12 years old, for a model airplane.

While on a hunting trip, he hiked through patches of burdock, a thistly plant that spreads its spiny seeds by latching them onto anything or anyone passing by. Back home he was picking the burs off his dog’s coat and his own clothes and got curious about how they so effectively attached to surfaces.

a hook and loop fastener generically called velcro

Under a microscope, he saw that each bristle was a tiny hook that was able to catch in the loops of clothing. It took him 10 years to get his hook and loop working by being sewn to nylon. There were hundreds of loops per inch and the initial production was slow and inefficient.

That is the origin story for the product. The word's origin is the combination (a portmanteau) of the beginnings of two French words velour, meaning "velvet" and crochet meaning "hook."

Velcro BVBA is a privately held company that produces fasteners and other products. It is the original patentor of the hook-and-loop fastener. Like other companies, it is not thrilled that their original product has been attached to generic products that are called "velcro."