15 February 2016

SMART cars

Mein Smart003.jpg
smart Fortwo cabriolet - CC BY-SA 3.0,

smart Automobile is a division of Daimler AG that manufactures and markets the smart Fortwo and smart Forfour. The official trademarked name is stylized as "smart", with all lowercase letters.

“Smart” sounds like a good name for cars that are meant to be small, smartly designed city cars. But it turns out that despite the lowercase letter, this name is an acroym.

The early development of the brand and styling was a venture of Swatch and Mercedes and thus the name reflects the idea of Swatch Mercedes ART.

The corporate branding uses lowercase logotype for the "smart" and a visual logo incorporating the letter "c" for "compact" and an arrow for "forward thinking".

Smart Logo.svg
By Source (WP:NFCC#4), Fair use

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