Bodoni

Most people don't think about the font or typeface that they are reading. If this post suddenly changed to Georgia or to Helvetica, you might notice. And most people don't know the names of the designers of the typeface, although some carry the designer's name. 

The printer Giambattista Bodoni was born in Saluzzo, Italy in 1740. He came from a family of engravers, and by the time he died, he had opened his own publishing house that reprinted classical texts.

He personally designed almost 300 typefaces, but he is remembered today for the typeface that bears his name and has been used in four centuries. Bodoni is still available on almost any word processing program. Many people consider it to be one of the most elegant typefaces. It is most commonly used in headings and display uses and in better magazines done on high-gloss paper that allows for fine strokes.

To a modern audience, Bodoni is best known as the name of a typeface, but he was an expert printer who ran a prestigious printing-office under the patronage of the Duke of Parma. His company's work in metal-casting of the type, printing and of the paper made in Parma were all known to be of very high quality. The smooth finish of the paper allowed fine detail to be retained.


A version of this post appeared earlier at One-Page Schoolhouse