synergy

SYNERGY is the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

It appears in English in the mid-19th century with origins from Greek sunergos  "working together" from sun- ‘together’ + ergon ‘work’.

In Christian theology, synergism is the idea that salvation involves some form of cooperation between divine grace and human freedom.

The words synergy and synergetic have been used in the field of physiology to mean the correlation or concourse of action between different organs in health; and, according to some, in disease.

The word appeared in 1896 from Henri Mazel in social psychology in his La synergie sociale, in which he argued that Darwinian theory failed to account for "social synergy" or "social love", a collective evolutionary drive. The highest civilizations were the work not only of the elite but of the masses too; those masses must be led, however, because the crowd, a feminine and unconscious force, cannot distinguish between good and evil.

In technology and media, it is applied to the compression of transmission, access and use of information. Synergy can also be defined as the combination of human strengths and computer strengths, such as advanced chess. Computers can process data much more quickly than humans, but lack the ability to respond meaningfully to arbitrary stimuli.

In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate. For example, when a movie also has a soundtrack, toys, and video games. Walt Disney is given credit for pioneering "synergistic marketing" techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.