blurb

I was recently asked to write a blurb for a friend's soon-to-be-published book. It's an odd word "blurb" and so I had to investigate its origin.

These brief expressions of praise and enticing descriptions of what's inside a book often appear on the book's cover or dust jacket. 

The word was coined in 1907 by the American humorist Frank Gelett Burgess in mocking the excessive praise printed on book jackets. He used "blurb" on a dummy dust jacket of his book Are You a Bromide? *. A picture of a woman there was named “Miss Belinda Blurb” and her quote was “YES, this is a ‘BLURB’!”  Another blurb on the jacket was "... when you've READ this masterpiece, you'll know what a BOOK is...."

Burgess did not invent the practice of putting that praise on a cover, but his joking word for it has become the accepted term for it still today.

* Bonus: a bromide here means a boring or platitudinous person  - the word comes from chemistry.  

More at merriam-webster.com/words-at-play/word-history-blurb-publishing