moxie and Moxie

As a word, "moxie" means something like "energy, determination, spunk, courage, nerve, spirit, or guts". This term has been around since the 1930s and has continued in use, to some extent, into the early 21st century. "That girl has got moxie!"

I thought to look for an origin when I came across on Netflix the film MOXiE!, a 2021 American young adult comedy-drama film directed by Amy Poehler. 

But Moxie with a capital "M" is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was originally marketed as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" that "strengthens and invigorates" - hence its slang usage. 

It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. Thompson claimed that he named the beverage after Lieutenant Moxie, a purported friend of his, who he claimed had discovered the plant and used it as a solution or remedy for all difficulties or diseases (a panacea). 

from the 1922 ad "The Moxie Boy compels attention..."
Public Domain, Link

Etymologies say it likely derived from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. 

The sweet soda is similar to root beer, with a bitter aftertaste and it is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.

Moxie was designated the official soft drink of Maine in 2005 and continues to be regionally popular today, particularly in New England states, and is even available on Amazon. Moxie was purchased by The Coca-Cola Company in 2018.

Beetlejuice

Michael Keaton, as Beetlejuice, with Winona Ryder

I am a big fan of the film Beetlejuice and, like many films, its title has an origin story.

The name is a misspelling and mispronunciation of one of the sky’s most famous stars. The star is Betelgeuse and is often pronounced as “beetle juice” (which the film has certainly encouraged) but astronomers pronounce it as BET-el-jews.

The actual etymology of the star's name is a tangled one, but it certainly comes from Arabic origins, as do many other star names.

The star is sometimes described as "grandfatherly” because it appears in a reddish color to our eyes and that itself indicates that it is a star in its "autumn years."

By the way, I discovered that you can buy a copy of the Handbook For The Recently Deceased which is a book featured in the film.  It's a blank book, which is either a statement on the afterlife or a suggestion to write you own rules.

But back to Betelgeuse...

It is a rare red supergiant. So rare that it is said that there might be only one red supergiant star like Betelgeuse for every million or so stars in our Milky Way galaxy.  Red Antares is similar to Betelgeuse in that way.


This is a good time of year to look for Betelgeuse. It is part of the constellation Orion the Hunter. It is high in the night sky around 8 p.m. local time. As the night continues, and Earth turns eastward under the stars, Orion falls into the southwestern sky by late evening and then heads westward throughout the evening hours and finally plunges beneath the western horizon in the wee hours after midnight as Orion moves on his celestial hunt.

Betelgeuse forms Orion’s shoulder. You might also recognize some of Orion's other stars from films, TV and cultural references. Bellatrix is a star and an evil witching character from the Harry Potter novels and films.

The star Rigel has also been included in pop culture. Rigel-3 is a fictional planet in the Marvel Universe, homeland of the Rigellians. Rigel 4 is a fictional planet in The Simpsons , and Rigel 9 pops up in the lyrics of the opening theme music to Futurama: Into The Wild Green Yonder as a parody of Rigel 4.