To "go down a rabbit hole" means to get so deeply absorbed in a topic, task, or search that you lose track of time and often end up somewhere completely different from where you started.
It’s that "How did I get here?" moment. You looked up "rabbit hole," it referenced Lewis Carroll which led you to something about math, and down the hole you went.
The phrase originated from Lewis Carroll’s 1865 novel, Alice's Adventures in Wonderland. In the story, Alice follows a White Rabbit down a hole, which transports her into a surreal, illogical, and seemingly endless world.
While the book gave us the imagery, the modern "internet" usage really took off in the late 1990s and early 2000s along with the Internet, social media and smartphones.
The modern rabbit hole starts with a minor question or interest. One piece of information found leads to another, then another (often via hyperlinks or "recommended" videos). When you emerge from this time loop, you realize that many minutes or hours have passed. maybe you acquired some new and oddly specific knowledge. maybe you just wasted time on useless information.


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